A guided tour of one of Franciacorta’s evocative wineries

I’d like to invite you to visit a small winery in Franciacorta—
, a hidden gem where time slows down
and the scent of wood and earth fills the air.
One moment it smells of roasted chestnuts, the next of ripe grapes,
while small wisps of smoke rise into the sky
and bring to mind memories of childhood.
I’ll let you experience that feeling for yourself,
a mixture of nostalgia and wonder that only autumn can evoke.

It’s one of the most beautiful times of the year:
when the leaves paint the hills gold and crimson,
and nature seems to remind us of something we often forget—
that subtle ecstasy we lose when we stray from the path.

As we say at Luer Prince,
sometimes we need a touch of madness,
a moment of unbridled freedom,
to find our way again,
to reconnect,
to truly understand one another.

But to visit we need this fundamental step:

From ecstasy to eros 🌿

Ecstasy is not a moment that happens by chance.
It is not the sudden thrill that runs through us,
but an inner attitude,
a openness to joy, to presence, to gratitude.

When we are happy, when we allow ourselves to be fulfilled,
the body vibrates in harmony with its surroundings.
It is in that moment thateros is born—
not as a consuming desire,
but as a vital energy that unites body and spirit,
matter and light.

To stay on the right path,
we need to elevate eros,
to bring it from the body to the heart,
and from the heart to consciousness.

Only in this way does experience not end with emotion,
but becomes a journey, understanding, and living presence.
Ecstasy, then, is no longer something to be sought:
it is the way we live every gesture,
every encounter,
every breath.

Be inspired by the wonders of Franciacorta, just 30 minutes from Luer Prince.

I let you reflect on this step and I wait for you to raise a rainbow

Luer Prince.